Questions we often get asked

Here are some of the common questions and answers that will help guide you.


Which web builders do you use?

Our team has experience using WordPress, Squarespace, and Wix. Each builder has their unique advantages and disadvantages. As such, we take our client's unique needs into consideration before selecting which platform to use in building their site. For example, a client may have experience using Squarespace in the past, so that would be one potential reason to create their new site in the same platform, which would help reduce their learning curve when they want to make edits in the future.

Are your websites coded from scratch?

We use industry-standard tools to create customized websites that run faster and stay up to date more easily. We do not write all of the code for the websites we make, which saves you time and money in the long run. This means that your site is ready faster, it looks great on desktop and mobile, and is already attracting visitors.

Can you add ANY feature I want?

Hmm, possibly, but possibly not. We are skilled at building customized websites that suit most customers' needs. You can let us know what features you want, and we'll let you know if we are able to help you build it that way.

What do you mean by "customized" website?

The tools we use to create a website allow us to customize nearly every feature of your website, from the colors and fonts, to the images and layout. The core features across many websites created today (by the thousands of designers out there) often look similar because that is the industry-standard way to show them (there is a lot of user research to determine these things). Will your site be 100% unique and unlike any site? Nope. Will it be customized to suit your needs and catch attention for your prospective customers? Definitely!

Common website terms

Website building


It is an open-source website creation platform that uses a robust (yet user friendly) website content management system (or CMS).


CMS stands for "content management system" and is an online software application that can be used to manage the creation and modification of digital content (such as website pages, blog posts, etc.). (Source:


This is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. In short, this means your site will look good on a laptop, a mobile phone, and even an iPad. (Source:


A plugin is a little piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. (Source:

Website building

SSL and https://

This is a way that your information is encrypted when it is being transferred between various pages. When you look on your browser and see the padlock symbol, this is evidence of having a secure site. For more info see this article on WPBeginner.

Domain name & extension

This is the name of your website when you type in the address into a browser, such as our own site: The extension here is .hk.

SEO optimization

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. (Source: Wikipedia)


Site backups

We will use a small piece of software to make a complete copy of your website and will store it in a separate, safe location. If something happens to your "live" site (such as a crash of the server or something gets deleted), we can restore the website to the previous copy.


We will keep an eye on your website to ensure it's running properly and that the plugins are updated. We'll also ensure the security certificates are current and functioning.